Listing title elements (Etsy guide)
Content follows the categories and guidance in Etsy’s official article on listing titles. Etsy: listing titles (official guide)
| Feature or keyword type | Examples | Keep in title? | How to do it better |
|---|---|---|---|
| Noun | Dress, mug, table | Yes | State clearly once what the item is. |
| Objective descriptions | Neon pink, extra large, recycled wood, vintage | Yes | Include the top three category-relevant descriptions (color, material, size) plus other important details that make your item distinctive. |
| Holiday-related terms | Birthday candle, Halloween costume | Sometimes | Mention holidays, occasions, or recipient types only when they define what the item is. |
| Gift keywords and phrases | Gift for him, birthday gift, personalized gift | No | Avoid repeating gift keywords and phrase combinations. |
| Subjective descriptions | Beautiful, perfect, wonderful | No | Move these to tags and attributes. |
| How the item is sold | On sale, free shipping | No | Remove from the listing title. Etsy surfaces promotions in other ways. |
| Unnecessary repetition of words or phrases | Unisex poncho for adults, unisex cotton poncho | No | Delete repeated words or phrases. |
Before and after examples
Examples of listing titles before and after applying these tips. The same pattern Etsy shows in its guide.
| Old title | New title |
|---|---|
| Dad Shirt | Father Shirt | Personalized Father’s Day Gift | Personalized Dad Shirt | Statement Dad Shirt | Dad Shirt with Kids’ Names | Personalized Dad T-shirt with kids’ names — 100% cotton S–XL |
| Moonstone ring mini ring solid gold perfect for women engagement wedding ring | Moonstone ring in dark sky blue, ring in solid 9k gold |
| ON SALE! Birthday bandana — Happy Birthday, dog birthday collar, cat birthday collar, birthday bone, pet birthday gift | Dog bandana with bone for birthday (cotton) — slides over collar |
Check your title now
LemonSuite’s Etsy title check shows whether your title is structured well.
Summary
Etsy recommends stating what the item is, then objective details buyers need, and avoiding sale language, repeated gift phrases, and subjective filler in the title.
Use the Title Check to compare your title to these patterns.