How many tags can you use on Etsy?
Etsy allows up to 13 tags per listing. Each tag can be up to 20 characters long.
What are Etsy tags?
Etsy tags are search phrases Etsy uses to match your listing to relevant searches.
What matters for tags
- use all 13 tags
- multi-word tags are often more effective
- tags should reflect real search phrases buyers use
- relevance matters more than repetition
Common mistakes
- keywords that are too generic
- duplicate or very similar tags
- missing important search phrases
Generate tag ideas
LemonSuite’s Etsy Tag Generator suggests tag ideas based on your product.
Summary
Tag count matters, what matters most is how relevant and thoughtful your tags are.